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What will make Ilda think?* January 9, 2012

Posted by Richard Bolisay in Asian Films, Essay, Noypi, Oh You Know.

Will this make Ilda think?

On New Year’s Eve, a six-paragraph piece of trash appeared on a Web site called Get Real Philippines. Written by Ilda, “Filipino films: they don’t make us think” is intended to be an eye opener, but the only thing it opens is the lid that covers the stink of the site’s pool of writers. The article is poorly written, poorly edited, and poorly thought-of—poorer than the festival it slams, and poorer than the culture of people it looks down on—and it should never have gotten the attention it received, had people stopped adding fuel to what turns out to be a harmless source of fire.

But shit has already been thrown on both sides and the discussion has switched rapidly between horror and comedy. If shit has some use then it is to make the land more fertile and productive: more reasons to prove that Ilda is a lunatic whose goal to make people “realise that things are not always what they seem” is something that she cannot do for herself. Benign0, the manager of the site and Ilda’s defense lawyer, is a rightist hypocrite who promotes change but whose entries and comments point at his deliberate resistance to change, a shameless totalitarian who’s too conceited to believe that change is possible through his “thinking” and the “mind work” done by his team of editorialists.

On the “mission” page of the site, Benign0 speaks like a scholar of Filipino culture, someone who is able to identify its weaknesses and their corresponding solutions, and believes that the country is “the result of lots of action underpinned by very little thinking.” This is the same person who glorifies the Weinsteins and devotes six paragraphs to the history of Miramax to illustrate his case against Philippine cinema, the same prophet who says that “the Philippine film indie sector lacks the sort of innovation that makes billionaires out of nerds and outcasts like Bill Gates and Steve Jobs,” and the same high and mighty who cannot create anything good from the things and ideas he destroys. In the final section of the page, GRP seems like a network of people—pyramiding?—who knocks on your door in the morning to test your religious beliefs. “But we continue to appreciate the contribution of every member of the GRP community and the conscious effort it takes to maintain a clarity of purpose in our minds to ensure that we do not get lost along the way.” From which brochure was this lifted from?

On the other hand, Ilda, who loves The King’s Speech as much as she loves flaunting her silliness, couldn’t have been a better species. Her judgment is rendered invalid by her own mistaken assumption that the world should be thankful for her opinion. Despite her obvious shortage of knowledge about local films—really, she’s blaming independently-produced films because she’s too snobbish to seek them out?—she still thinks her generalizations are well substantiated. She’s the worst kind of evangelist, the type who never shuts up and whom you wish is battery operated. Leaving a response to the comments section of her article would have been appropriate, but there is danger in the mere idea of engaging oneself in a discussion hosted by the opposing party. Therefore, upon careful consideration—and even though a strong proof has been presented that Ilda’s essay does not deserve any type of critical discourse—I decided that reacting to it is better than ignoring it, so rejoice, GRP ministers. Let it be known that whatever misreading invoked below is entirely Ilda’s fault—her writing and her thoughts leave room for a lot of misinterpretations.


The type of films Filipino filmmakers make [reflects] the type of people most Filipinos are – people lacking in substance. Just looking at the list of entries for this year’s [Metro] Manila Film Festival, you can already tell that not a lot of thinking was involved in the process of making them. Even the titles leave nothing to the imagination of the audience. Most of the actors playing the lead roles are the same ones we’ve seen since we were kids or some hot young flavor-of-the-month of one producer or another.

Dear Ilda,

First, local filmmakers do not only make one type of movies—there are several types, if only you care enough to know the difference between them. Second, yes, these movies do reflect their audience, but these are people who do not lack substance. In fact, they are more sensible than you. They have exercised their freedom to spend money on movies. Putting trust in a shaky but venerable industry is a sign of substance, of a mind that weighs the pros and cons of a decision. You have also gone as far as implying that you are different from these moviegoers—you have substance, yo—and by simply looking at the list of MMFF entries, you have already made up your mind not to watch any of them because, hey, you’re smart, you don’t waste money on crap, and you can’t believe these people are lining up in theaters, like they are so bobo, right? Third, have you seen any of Danny Zialcita’s movies? The titles of his films (Nagalit ang Buwan sa Haba ng Gabi, May Lamok sa Loob ng Kulambo, May Daga sa Labas ng Lungga, Nang Masugatan ang Gabi, Bakit Manipis ang Ulap?, Bakit Madalas ang Tibok ng Puso?, and a personal favorite, Kapag Tumabang ang Asin) are laughable, but they are actually good. His characters talk relentlessly, but with a lot of sense. But then again why would you care about something you don’t know?

Take the 13th [installment] of Shake, Rattle and Roll, and ask: What else can people expect to get out of it? Not much, obviously. People are probably watching it for the eye candy. Every year the film features starlets parading and pouting for the camera hoping to look cute enough to win an award. That’s right. Talent in acting is not really a criterion for winning an acting award in the Philippines.

…in the Philippines! …like a pyramid!

You ask: what do people expect to get from watching Shake Rattle and Roll? I ask: why do you care? What reasons sound good to you? That they expect to learn more about the dynamics of horror as a genre based on too-stupid-to-live characters? That they expect to see Don’t Look Back or Rosemary’s Baby?  You’re right, “not much,” but how arrogant of you to belittle the enjoyment, no matter how small it is, that people can derive from watching the movie. For instance, Jerrold Tarog, who unfortunately you don’t know, made an episode last year called “Punerarya,” which I liked a lot. The first two episodes, directed by Zoren Legaspi and Topel Lee, were more than worthy to be walked out on, but I stayed because I wanted to see Jerrold’s shit and I wasn’t disappointed with what I saw. So, that’s what I got out of it. I saw Odette Khan as a monster. I got scared numerous times. I wanted to chop Nash Aguas in half. If I wanted eye candy, I should have watched porn instead. And just to let you know, Carla Abellana was superb in “Punerarya,” but the best actress prize went to Ai Ai delas Alas, so maybe there’s some truth in what you said. But seriously, you believe in awards given by MMDA?

In the case of the film Enteng ng Ina Mo starring Ai Ai delas Alas and Vic Sotto; the actors had nothing to work with in terms of storyline and dialogue. The characters just basically rehashed their roles specifically with Vic playing his Enteng character from the 1980s TV series Okay ka Fairy ko and Ai Ai reprising her winning role in last year’s Tanging Ina Mo. It’s another one of those things in the Philippines we can refer to as scraping the bottom of the barrel. The producers are obviously milking the franchise until it bleeds.

Consider this: if you decide to eat at a fine-dining restaurant, do you make a public announcement and say that the food is too expensive? What’s that expression again, “it goes without saying”?

And what about the new Panday 2 movie? First of all, how does Senator Ramon “Bong” Revilla Jr find the time to make movies? Isn’t he supposed to be spending more time deliberating policies in the Senate instead of delivering cheesy lines? Aren’t there enough men to take over the role Senator Revilla inherited from the late Fernando Poe Jr? Second, the new Panday movie is being criticized for being a blatant rip-off of the 2010 Hollywood blockbuster remake of Clash of the Titans. All the film needed was Medusa to complete the cast of Perseus’s nemesis. There was nothing special about the “special” effects either.

This is classified as rant, and rants are OK, especially if they are directed towards someone as irksome as Bong Revilla. However, by making a point that Panday 2 “is being criticized for being a blatant rip-off” of Clash of the Titans is a low blow. Bong said that it’s better than Harry Potter, didn’t he? Furthermore, the MMFF is the only time of the year when Hollywood movies get some rest, so thank you for spoiling it.

How do these filmmakers sleep at night knowing that they are not really creating a work of art but just copies of some other people’s work? They are not even making people think; they are not even stirring emotions or provoking people into doing something with their lives; they are not even inspiring young people to aspire for greatness. What they are producing is just stuff you can discard after one use. In short, most Philippine films are a total waste of the people’s time and money.

So, this is the part when you point the loaded gun at the filmmakers.

Determining if something is a work of art or not is similar to hitting your head on the wall and asking why it hurts—it’s kind of, uhm, stupid. It’s a Moebius strip; it just goes on and on. If you think it’s not a work of art, fine, it’s not a work of art. But what makes art an art is that it can be interpreted in infinite ways; hence one’s appreciation, or the lack of it, is only as meaningful as the others.

Nothing is original: deal with it. Even your thoughts are not. How can you sleep at night knowing that someone has already written what you just said? Your personal observations are sweeping statements that can be proven wrong if we interview people. Perceptions of art cannot be definitive. For all you know, a kid watching Enteng ng Ina Mo or Panday 2 might be dreaming of doing films or being a comedian someday. Who knows about the possibilities?

Moreover, making a categorical statement like “most Philippine films are a total waste of the people’s time and money” means you only rely on what little you know about local cinema. It might have been a stronger argument if you removed “most,” since it would be less ambivalent, but apparently you wanted something safe to say and easy to get away from. Humility is substance, my friend, and you seem to have none of it.

Films are supposed to be cultural artifacts that reflect our culture and, in turn, affect us and our outlooks towards life. Most films are considered art, for entertainment and a powerful tool for educating — or indoctrinating — society. But nowhere can we find our culture or any significant message of consequence in our films. Films are powerful tools of communicating ideas and who we are as a people. Unfortunately, our films tell us and everyone else that we are shallow and superficial.

Aside from its triteness, what’s clear in this paragraph is that the MMFF was chosen as a concrete example to illustrate the shortcomings of Philippine cinema and make generalizations about it. This mindset abridges and limits the arguments because these movies do not represent the entirety of the industry in both quantity and quality. Complaining about the MMFF is like beating a dead horse. Supporting the festival, however, is always a choice. You may not like these types of movies, but you can’t take the entertainment away from people who look forward to seeing them every year. There are options offered, and though it seems that the atrocious outnumbers the bearable, the festival still serves its purpose of providing a family fare during the holiday season. A selection of indie films shown a week before Christmas has also been included in the MMFF since last year, an act that can be viewed as some sort of tokenism, but at least there’s some effort from their part, no matter how minimum.


Needless to say, there has been a wealth of Filipino movies in the past ten years, and they cannot be ignored if one decides to write about the matter. There’s a thin line between constructive and destructive criticism, and Ilda’s essay fall into the latter because of its failure to recognize many aspects of Philippine cinema and her tirades that display her lack of familiarity with the subject. Her point of view switches between far-sighted and near-sighted, and in the end she resorts to a cross-eyed pronouncement that lashes against Filipino culture, which she deems” shallow” and “superficial,” as if she doesn’t flag her own abysmal shallowness and superficiality. The biggest blunder committed in the essay is when she claims that she is higher than the culture she actually belongs to, the egotism and conceit that Philippine cinema and its people can be summed up in six lousy paragraphs, backed up by nothing but amour-propre.

Just because they subject themselves to dumb and tasteless movies, Filipino moviegoers are neither dumb nor tasteless. Calling a number of films dumb and tasteless is open to question, but these movies exist because there’s a set of audience who tolerates them, not because of a society that’s in full agreement with their values. They are present in mainstream and independent sectors, made by people whose core of values has been irreparably institutionalized, a cycle repeated over and over, generation after generation. Considering their politics, these movies reflect only a specific aspect of the culture, and not the totality of it.

Furthermore, the clearest  fallacy in Ilda’s generalizations is the confidence in her judgment—her separation of high art and low art, of art and entertainment, of highbrow and lowbrow consumers—and by baring her thoughts she has also exposed how debased and minute her understanding of the world is, how her ignorance is wrapped in despicable pride.  One can only wish that a majority of Filipino moviegoers would have time to see more films, not just the ones shown at malls, but they have more pressing concerns to attend to, be it economic, socio-political, or personal.  Information is readily available online, but not everyone owns a computer and has access to speedy Internet, so it’s admirable when filmmakers decide to bring their works to grassroots communities, reach out to the marginalized, and encourage discourses with people in the area.

The programmer’s job cannot also be discounted. In addition to the yearly screenings of Cinemalaya, Cinemanila, Cinema One Originals, and Cinema Rehiyon—four of the biggest film festivals in the country that showcase a variety of features from north to south—there are small-scale public screenings organized in private residences and establishments that put emphasis on overlooked and underrated films and filmmakers. These movements, which have not been strongly present in the 90s and the early part of the 00s, prove that there is basis in declaring a golden age in Philippine cinema, that in fact there is progress in terms of the quality of films being made and the quality of appreciation being given by the audience, as exemplified by the increasing number of people attending festivals every year and bloggers writing reviews online. Like other national cinemas, the local film industry struggles from the constraints of traditional moviemaking and the fetters of nostalgia—every now and then people look back to the years of Bernal and Brocka—but that’s the good thing about it: contemporary filmmakers and moviegoers are leaving a unique mark on the landscape of Philippine cinema despite these hindrances, and the industry is no longer standardized and homogeneous but multi-faceted and ripe with contradictions.

“Filipino films: they don’t make us think” is one of those incongruities that obviously comes from a group of groundless hecklers who means more harm than good, who believes that all independent filmmakers—unabashedly called “point-missers” and “onion-skinned crybabies,” groundbreaking terms, mind you—are whiners. Let’s leave it on a happy note, can we? Remember Lino Brocka’s Insiang? There’s a short and amusing scene in the film when Hilda Koronel passes by a bunch of kids and she accidentally steps on shit. She gets mad, of course, so she rubs her slippers on the ground and walks away. That’s a brilliant moment, and it befits this issue very well because Ilda, twenty-six years later, is the reincarnation of that piece of shit, excreted without warning. Like Insiang, we should all just abandon her like a boss.

(A) Enrolling in a class under Mr. Alemberg Ang
(B) Appearing in a movie with Ms. Lilia Cuntapay
(C) Watching the filmography of Direk Wenn Deramas
(D) All of the above

If you know the answer, please leave a comment below.



1. dododayao - January 9, 2012

“Filipino films suck. That’s why I don’t watch them.”

This is the terribly flawed reasoning these morons have to justify their rant.

Sadly, it is not exclusive to them. There are a lot of intelligent, level-headed people who live by this reasoning with regards to local cinema.

2. Richard Bolisay - January 9, 2012

…would have sounded a better argument if they say “Filipino films suck. That’s why I don’t watch them, so I’ll just shut up.” but no, they are more confident to defend their stand. Has it always been cool to flaunt one’s utter ignorance and say it’s better than others’ knowledge? The pride of ignorance?

3. dododayao - January 9, 2012

Thing is, I don’t think they think they’re being ignorant at all. Or arrogant. Also,it’s the blind spot of internet rants, you think you’re screaming into a vacuum and then you get flamed. I think it’s beneath these people to admit they’re wrong. And they’re too chickenshit to argue with you on any sort of neutral ground. And without the appropriate “resbak”.

The big picture is more distressing for me, as I think a lot of people may see how horrible their writing is and how silly their argument,too, but will basically agree with them that ALL local cinema is not worth the bother. There’s Brocka’s “great Filipino audience” right there. (Sorry, I’m a bit cynical about this.)

4. Richard Bolisay - January 9, 2012

i’m optimistic. i think we’re all doing our share, no matter how big or little, to prove that local cinema isn’t all that. and that it is not something that can be classified easily. it’s widely encompassing, it overlaps, it is many things, good and bad.


if not ignorance and arrogance, what? i have some ideas, but perhaps it’s better to talk about them in person.

dododayao - January 9, 2012

I think they think they’re in the right. it’s gross self-entitlement. it is also rampant. but yeah, in person is best.

I’m less optimistic, which is why I’ve stopped inviting anybody outside of us to screenings. wrong attitude I know, probably the worst attitude, but it’s terribly frustrating. “mahirap gisingin ang nagtutlog-tulugan” ika nga ni brocka. but yeah, the only thing to do,really, is resume coverage AND patronage of local cinema, good or bad. not to prove anything to anyone, not really. and also not to give a shit. like it or not, I think queer cinema thrives because it does not give a shit. good example to take, I think.

5. Nico Quejano - January 9, 2012


6. Adrian Mendizabal - January 10, 2012

Jusko, pati ikaw naki join na din. hahaha! So trashy the site, ignore ignore GET REAL PHILIPPINES! they’re a bunch of trolls.

7. Jayclops - January 10, 2012

i-tag mo nga si ilda dito chard. hehe

8. Richard Bolisay - January 10, 2012

paminsan kailangan ding pumatol sa tamang platform, tamang lugar, at tamang panahon. kaya hindi ko rin ni-link ang site. chaka nila. mababasa naman ito marahil ni ilda ano? paratingin!

9. Noel Vera - January 12, 2012

Good stuff, chard. Not worth the target, but always good to hear you mad and not taking it any more.

You can’t help but think if she can help it, she’ll renounce her citizenship, get a green card or something. Then she can be part of something she’s really proud of.

10. Richard Bolisay - January 12, 2012

Thanks, Noel.

To be honest, I couldn’t care less what she wants to do with her life, as long as no one falls into her trap anymore. That site is sick.

11. Carl - January 13, 2012

ngayon ko lang nabasa yung article. masyada akong out of loop. anyway. ilda: she doesn’t think that much, nor research. yun lang.

12. willinda - January 15, 2012

I can see where Ilda is coming from and I see her point clearly. It is perhaps the title that most people got riled up with, which is understandable, too. Well, like Ilda, perhaps I, too, demand for better cinema in the Philippines and that includes diversifying movie narratives to cater to different types of film goers. I know that that comes down to taste, but there are times I’d ask myself: when is there going to be a film for me made in this country? I am curious about this indie film ‘Senior Year’, since some friend told me it’s one of the most worthwhile films to have come out in years. I don’t know if I should, since, as an introvert, I don’t like films that I can’t relate to or films that only give me heartaches or recall my bad memories. Very well, I might give it a try just to see its story execution.

13. Richard Bolisay - January 16, 2012

I can see where Ilda is coming from and I see her point clearly as well, but her generalizations are not substantiated, and that’s what makes them ill intentioned. Watching movies is a choice, and one cannot make grave assumptions based solely on his or her laziness.

As for you Willinda, I don’t think it would hurt to see more movies if you have time. Good or bad, most of them are interesting at the least. As regards Senior Year, it’s good.

14. Deus ExMachina III - June 3, 2013

Ilda is a pathetic piece of s**t, together with her husband Benign0(Beenedict Ignacio) who makes a living off the website by writing hate articles about anyone who are popular and like to target and draw hits to their site to be paid by the number of advertisers they have and through Google Adsense. The two are managed by a famous hateblogger name Paul Farol who runs the GRP site in the shadows

Here is a snapshot and picture of the two to unmask their real identities

15. Henry Walowitz - June 5, 2013

There’s a difference between criticism, and there’s a difference between attacks.

As for the Filipino movies and local shows, most are too predictable and too cheesy for me to tolerate (not to mention rip-offs of well known scenes). There’s no need to think because common sense, that is going to happen! And it’s the same old formula with little or no change at all with the pace of the narrative.

And you wonder why there are those who are into foreign movies instead of local ones.

16. Raf Salamanca - November 6, 2013

The problem I have with most Filipino movies and locally made TV shows is that I often pause and ask myself: “Didn’t I see the same plot line already somewhere?” The narrative is rarely original and I know how it will end. Just look at the news of the current “loveteams” in the media for instance and you have a pretty good idea as to how the plot ends if the genre is romance. There are no real plot twists since advertising spoils the whole plot before the viewer has even had a chance to walk into the movie house. The writing is often cheesy and slapstick. The endings are far too predictable. Young actors seem to be chained to playing similar cardboard – cutout characters until their youth expires.

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